Retail and distribution
Build a retail range with clear product roles
A professional range balances entry, core, feature and replenishment roles. Chenghai-Toys helps connect those roles to product references, case packs, packaging and timing.
A retail range is a portfolio, not a product dump
A specialty retailer or distributor usually needs several price points, clear shelf roles, manageable case packs and a repeatable seasonal story. We use the product brief to build a shortlist around those commercial constraints.
Retail assortment checks
| Range question | Useful evidence | Buyer decision |
|---|---|---|
| What gets the first look? | Color, play action, display footprint and price position | Entry and impulse SKU |
| What carries the season? | Repeat play, pack value, replenishment and availability | Core volume SKU |
| What earns display space? | Feature, novelty, premium function or giftability | Feature / gift SKU |
| What is easy to ship? | Case pack, carton size, labels and documents | Operational fit |
Useful retail brief
- Channel and store format
- Season and in-store date
- Target retail price or landed-cost direction
- Preferred inner pack / master carton format
- Barcode, language and warning requirements
- Expected replenishment or repeat order
Next step