01
Retail and distribution
Build a balanced seasonal range with entry, core, feature and replenishment roles; compare case packs and shelf-ready packaging.
Buying routes
Choose the buying route that fits your project
A product is only useful when it fits the channel, age, packaging, market and delivery plan. Choose the buying context first, then narrow the category and SKU.
Choose a buying route
Choose a buying route
Different buyers need different product evidence, packing and timing. Start with the route that matches your organization.
02
Brands and e-commerce
Turn a product direction into an OEM brief with target price, visual language, packaging, content assets and compliance scope.
03
Education and programs
Plan repeat-use activity products around simultaneous users, storage, supervision, replacement pieces and the delivery calendar.
04
Seasonal and event buying
Use water, bubble, beach, active-play and novelty products for holiday, summer, event and impulse programs.
What we need to make the route specific
- Target country or sales market
- Channel and intended play setting
- Quantity, target cost or price position
- Packaging, barcode, language and carton requirements
- Sample, artwork, compliance or ship-date needs
Next step