01
Existing product + logo
Apply a buyer logo or mark where the product and decoration process allow it.
Private label
Private-label toys with a clear path to production
A clear OEM brief makes feasibility, cost, sample work, packaging and market documents easier to review before production.
Private-label routes
Private-label routes
Start with the simplest change that meets your brand requirements. This keeps feasibility, approval and cost clear.
02
Existing product + color
Review color changes, surface effects and matching packaging direction.
03
Existing product + packaging
Create a private-label color box, display box, insert, carton mark or multi-language file.
04
New development
Review structure, mold, electronics, safety, target cost and testing scope before committing.
What the development brief should answer
- Who is the end user and what is the intended play action?
- Which market, age grade and warning language apply?
- What is the target order quantity and repeat-order expectation?
- Which parts are fixed and which can change?
- Does the product need a new mold, battery system or special test plan?
Next step